If Measuring the Success or Failure of Social Media Activities

question 23

Multiple Choice

If measuring the success or failure of social media activities with KPIs,the first step is to connect KPIs with​

• A) ​profitability.
• B) ​expenses.
• C) ​goals.
• D) ​the mission.
• E) ​objectives.

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Definitions:

Operating Income (EBIT)

Earnings Before Interest and Taxes, a measure of a company's profitability from its operations.

Dollar Sales

The total revenue generated from the sale of goods or services, measured in dollars.

Financial Leverage

The use of borrowed funds (debt) to amplify returns from an investment, which can increase the potential for profit as well as loss.

Variable Cost Ratio

The proportion of variable costs to total sales, indicating how variable costs change with sales levels.