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Tyler Is Searching Through His Company's Files of Its Customers

question 107

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Tyler is searching through his company's files of its customers to choose ones that would most likely be interested in the new product line his company has developed. Which stage of the personal-selling process is this?


Definitions:

External Factor

Elements outside of an individual's control that influence their behavior, decisions, or outcomes.

Social Role

The part an individual plays in a given social context, characterized by expected behaviors, responsibilities, and norms attributed to their position.

Correspondent Inference

A theory in social psychology that describes the conditions under which we infer the disposition or personality traits of another person based on observed behavior.

External Attribution

The process of assigning the cause of behavior to some situation or event outside a person's control rather than to some internal characteristic.

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