As John Walked Down the Aisle of a Supermarket One

question 196

Multiple Choice

As John walked down the aisle of a supermarket one Saturday, he encountered a lady at the end handing out bite-sized portions of a new brand of sausage. This lady is trying to accomplish what?

• A)Neutralize competitive promotional efforts.
• B)Stabilize irregular sales patterns.
• C)Reinforce advertising.
• D)Encourage trial purchases of the product.
• E)Draw new customers.

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Definitions:

Partial Reinforcement

A conditioning strategy where only a subset of responses is rewarded, leading to more resilient behavior than continuous reinforcement.

Partial Reinforcement

A conditioning principle where only some of the responses made are followed by reinforcement, leading to more resistant behavior to extinction.

Unpredictable Number

A number whose value cannot be anticipated or determined due to its random or variable nature.

Variable-Ratio Schedule

In operant conditioning, a reinforcement schedule that reinforces a response after an unpredictable number of responses.