If the Early Bird Dry Cleaners Displays a Sign in the Window

question 6

Multiple Choice

If the Early Bird Dry Cleaners displays a sign in the window of its store that says it will take any competitor's coupons, it is trying to

• A) neutralize competitive promotional efforts.
• B) stabilize irregular sales patterns.
• C) reinforce advertising.
• D) encourage trial purchases of the product.
• E) draw new customers.

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Definitions:

External Ideas

Concepts or innovations that originate outside an organization, which can be adopted and implemented to improve business operations or products.

Internal Ideas

Concepts or solutions that originate within an organization, often through its employees or internal research and development activities.

Consumer Packaged Goods

Products that are sold in packaging and consumed by the average consumer at a relatively fast pace, such as food, beverages, and toiletries.

Successful CPG Launch

The effective introduction of a Consumer Packaged Goods product into the market, achieving planned sales and market penetration goals.