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What Are the Four Primary Elements in an Organization's Promotion

question 98

Essay

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.


Definitions:

Tactful

Showing sensitivity and consideration when dealing with difficult or delicate situations, often to avoid offense.

Claim Message

Communication that asserts a request for action or redress typically in the context of a business or legal matter.

Compensation

Payment or rewards given for services rendered or as reparation for loss or suffering.

Accusatory

Characterized by the action of accusing; implying blame or fault towards someone or something.

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