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R&P Inc. R&P Inc. Is an Emerging Company That Wants to Focus

question 32

Multiple Choice

R&P Inc.
R&P Inc. is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities. R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal. Another important route they would like to take is to learn more about the various types of sales promotion. Finally, management would like to focus more on publicity-based PR. By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign.
-Refer to R&P Inc. If R& P management chose to return a portion of a product's purchase price as a sales promotion method, it would be referred to as which of the following?

Definitions:

Humanistic Theorists

Psychologists and researchers who emphasize individual potential and stress the importance of growth and self-actualization.

Personality

The characteristic set of behaviors, cognitions, and emotional patterns that evolve from biological and environmental factors.

Sociocultural Theorists

Experts who examine how cultural context influences individual behavior, beliefs, and development, focusing on the role of social interaction and cultural norms.

Eros

In Freudian psychology, the life instinct innate in all humans that drives individuals to seek pleasure and create life.