Bic Ballpoint Pens Appeal to Price-Conscious Consumers Because of Their

question 137

Multiple Choice

Bic ballpoint pens appeal to price-conscious consumers because of their affordability. Bic has segmented its market on a ____ basis.

• A) behavioristic
• B) geographic
• C) brand-related
• D) psychographic
• E) demographic

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Definitions:

Beliefs

Convictions or acceptance that certain things are true or real, often without immediate evidence for them.

Perception

The process of interpreting sensory information to understand and interact with the environment.

Gender Roles

Socially constructed roles, behaviors, actions, and attributes that a given society considers appropriate for men and women.

Fruit Selection

The process of choosing fruits based on criteria such as ripeness, flavor, texture, or nutritional value.