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​Fernand's Fabrics Has a Large Inventory of Fabric for Home

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​Fernand's Fabrics has a large inventory of fabric for home crafters and seamstresses but carries very few craft supplies and is finding it difficult to compete with the large chain fabric stores as a result. In order to bring more customers into the store, Fernand lowers the price of fabric below his cost for a month, hoping that once customers come to his store, they will return. This is called ___ pricing.

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Definitions:

Structuralism

A theoretical paradigm in the humanities and social sciences that emphasizes the understanding of cultural and social phenomena in terms of the relationships and structures that shape them.

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Deep, elongated depressions in the ocean floor formed by the subduction of a tectonic plate under another.

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