Click It, Inc. Travis Is a Salesperson for Click It, Inc. Click It

question 86

Multiple Choice

Click It, Inc.
Travis is a salesperson for Click It, Inc. Click It does not sell products with its own brand nam
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing. He suggested using a different pricing strategy. More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units. This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
-Refer to Click It, Inc. The multiple-unit pricing strategy suggested by Travis is a(n) ____ strategy.

• A)new product
• B)psychological
• C)equilibrium
• D)promotional
• E)place

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Definitions:

Lifestyles of Health and Sustainability

Describes a market segment focused on eco-friendly and health-conscious consumer behaviors and products.

Marketing Perspective

A viewpoint focused on understanding and fulfilling consumer needs, desires, and behaviors to effectively promote and sell products or services.

Value

The importance, worth, or usefulness of something, often determined by its desirability, utility, or contribution to fulfilling needs or goals.

Condition

The state or situation of something with regard to its appearance, quality, or working order, often used in the context of products or health.