Hershey Chocolate Company Is Making an Estimate of the Amount

question 177

Multiple Choice

Hershey Chocolate Company is making an estimate of the amount of candy it expects to sell during the Christmas season based on a specified level of marketing effort. The method Hershey uses for forecasting sales includes all of the following except

• A)executive judgments.
• B)surveys of buyers or sales personnel.
• C)time-series analyses.
• D)correlation analyses.
• E)financial ratios.

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Definitions:

Customers' Expectations

Customers' expectations refer to the beliefs and attitudes customers have about the level of service or product quality they will receive from a provider.

Consumerism Mind-set

The prevailing cultural attitude that values excessive purchasing and consumption of goods as a route to personal happiness and social status.

Responsive

Describes an entity's quick and positive reaction to changes or requests, often aiming to meet needs or solve problems efficiently.

Customers' Needs

The requirements or desires that consumers seek to fulfill through purchasing and using goods or services.