Martin Always Chooses Colgate Toothpaste at His Local Drug Store

question 62

Multiple Choice

Martin always chooses Colgate toothpaste at his local drug store. However, when the store occasionally runs out of Colgate, he will purchase Crest or Mentadent. What level of brand loyalty does Martin have to Colgate?

• A) Awareness
• B) Insistence
• C) Preference
• D) Resistance
• E) Partiality

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Definitions:

Moksha

A state of spiritual perfection.

Spiritual Perfection

Refers to a state of complete spiritual development and fulfillment, often viewed as an ultimate goal in various religious and philosophical traditions, characterized by enlightenment, self-realization, or union with the divine.

Demographic Group

A category of people characterized by their specific population attributes, such as age, gender, income level, or ethnic background.

Baby Boomer

A person born during the post-World War II baby boom between the years 1946 and 1964.