In Creating a Marketing Information System, Management Would Collect Data

question 18

Multiple Choice

In creating a marketing information system, management would collect data from internal sources such as

• A) its suppliers.
• B) its customers.
• C) competitors' marketing activities.
• D) its sales figures.
• E) economic conditions.

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Definitions:

Safety Needs

A level in Maslow's hierarchy of needs that entails security, stability, and freedom from fear.

Self-Esteem

A person’s overall subjective emotional evaluation of their own worth; it is a judgment of oneself as well as an attitude toward the self.

Physiological Needs

Basic physical requirements for human survival, such as food, water, and shelter, which become fundamental drives when unmet.

Intimacy

A close and personal relationship or bond between individuals, often characterized by affection and trust.