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According to the Text,with Increasing Globalization the Access to Global

question 17

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According to the text,with increasing globalization the access to global markets and corporate networks makes the role of location less important as a source of competitive advantage.


Definitions:

Dr. Pepper Snapple Group

An American soft drink company that manufactures, markets, and distributes non-alcoholic beverages including Dr. Pepper, 7UP, and Snapple.

Country Time Lemonade

A popular brand of lemonade mix made by Kraft Foods, often associated with the iconic imagery of American summer.

Balancing

The process of ensuring stability or equilibrium in a system or situation.

Consumer Needs

Fundamental requirements that motivate individuals to make purchase decisions, such as food, shelter, and safety.

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