CRM Can Allow Organizations to Identify Which Customers Have Stopped

question 31

Multiple Choice

CRM can allow organizations to identify which customers have stopped purchasing products or services from the organization so that the organization can target those former customers for future promotions and/or perhaps to investigate why they stopped purchasing in the first place.The CRM attribute is called:

• A)​Customer profitability determination
• B)​Customer-base retention initiative
• C)​Customer defection analysis
• D)​Customer clickstream analysis

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Definitions:

Controls

Subjects or groups in a study or experiment that are used as a standard of comparison for checking the results of a survey or experiment.

Association

A statistical relationship between two or more variables, which does not necessarily imply a cause-and-effect relationship.

Audition

A trial performance by an actor, singer, musician, or dancer to demonstrate suitability for a role, part, or position.

Prospective Cohort

A research study that follows a group of individuals over time to determine how their exposures affect their outcomes.