Segmenting Customers on the Basis of Things Like Products Purchased,sales

question 24

True/False

Segmenting customers on the basis of things like products purchased,sales history,demographic information,and desired product features can dilute the results of a CRM program;segmenting customers should be avoided.

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Minor Agency Rule

A legal doctrine that limits the capacity of minors to appoint agents or to be held contractually responsible through agency relationships.

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