Your Company's Marketing Efforts Allow Customers to "Opt-Out" of Receiving

question 30

Multiple Choice

Your company's marketing efforts allow customers to "opt-out" of receiving email advertisers.This is referred to as:

• A)​Event-based marketing
• B)​Permission marketing
• C)​Customer churn
• D)​Customer preference marketing

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Definitions:

Objective Evidence

Information that can be verified through empirical data, observation, measurement, and other forms of data that are not influenced by personal feelings or opinions.

Ledger

A comprehensive collection of a company's financial accounts, where transactions are recorded using a double-entry bookkeeping system.

Accrual Basis Accounting

An accounting method where revenues and expenses are recorded when earned or incurred, regardless of when the cash transactions occur.

Statement of Retained Earnings

A financial statement that shows the changes in a company's retained earnings over a specific period.