The Use of Quick Response Codes (QR Codes)to Retrieve Marketing

question 42

Multiple Choice

The use of quick response codes (QR Codes) to retrieve marketing information is a type of:​

• A)​Geographic marketing
• B)​Target marketing
• C)​Customer churn
• D)​Mobile marketing

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Definitions:

Maximization

The process of increasing a particular outcome or variable to its highest potential or value, often within given constraints.

Corner-point Method

A mathematical technique used in linear programming to find the optimum solution by evaluating the objective function at each corner point of the feasible region.

Dual Values

In linear programming, dual values represent the amount by which the objective function of an optimization model would improve with a one-unit increase in the right-hand side value of a constraint.

Objective Function

A mathematical expression that defines the goal of an optimization problem, e.g., to maximize profits or minimize costs.