The Online Retailer Ecatalog

question 37

Multiple Choice

The online retailer Ecatalog.com has decided to send consumers of the new John Grisham book an e-mail with suggestions for books with similar themes and has also offered them a 20% discount if those suggested books were purchased.This type of marketing/promotion is an example of:

• A)​Target marketing
• B)​Segmented selling
• C)​Clickstream selling
• D)​Cross-selling

---

Definitions:

Tax Liability

The total amount of tax that an individual or organization owes to the tax authorities.

401k Contributions

401k contributions are pre-tax or post-tax money individuals contribute to their 401k retirement savings plan, often matched by their employer to some extent.

Biweekly Paycheck

A payment method where employees receive wages every two weeks, resulting in 26 paychecks per year.

Compounded Monthly

The interest calculation method where interest is added to the principal balance monthly, leading to interest on interest.