[The Following Information Applies to the Questions Displayed Below

question 75

Multiple Choice

[The following information applies to the questions displayed below.]
Perry's Cycle Company manufactures annually 20,000 units of TushSeat,a bicycle seat used on many of the company's products,and also sold directly to retailers for $38 per unit.At the current level of production,the cost per unit to produce TushSeat consists of:
It has come to the attention of management that a seat of similar quality can be purchased from outside suppliers.
-Assume that seats can be purchased from the outside supplier at $25 each,and that 60% of total fixed costs incurred in producing TushSeat will be eliminated by this strategy.Buying the seats instead of manufacturing them would cause Perry's operating income to:

• A)Decrease by $20,000.
• B)Increase by $36,000.
• C)Increase by $16,000.
• D)Decrease by $24,000.

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Definitions:

Growth-Market Share Matrix

A strategic tool used by companies to evaluate their product portfolios and decide on actions like investment, divestiture, or growth strategies, based on market growth rates and relative market share.

Product Platform

A set of common designs, components, and technologies that are used as a base to produce a range of products within a portfolio.

Brand Extension

Refers to a strategy where a company uses an existing brand name to launch a product in a different category.

Price Lining

A marketing strategy where products or services within a specific category are set at different price points, to offer options for different customer segments.