COMPLETION QUESTIONS Integrated Marketing Communication

question 22

Essay

COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-____________________ refers to the pursuit of a single positioning concept for an organization or its products,which is achieved by planning,coordinating,and unifying all its communication efforts.

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Definitions:

Liability

An obligation of an entity arising from past transactions or events, the settlement of which may result in the transfer of assets, provision of services, or other yielding of economic benefits in the future.

Par Value

The nominal or face value of a bond, share of stock, or coupon as indicated on a certificate or instrument.

Legal Capital

The minimum amount of equity that a company must maintain to protect creditors, as required by law.

Declaration Date

The date on which a company announces its next dividend payment, specifying the dividend amount, ex-dividend date, and payment date.