COMPLETION QUESTIONS Integrated Marketing Communication

question 23

Essay

COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-______________________ refers to making the service more concrete.

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Definitions:

Industrial Revolution

A period of major industrialization from the late 18th to early 19th century that transformed predominantly agrarian, manual labor-based societies into industrialized, machine-driven ones.

Thomas Robert Malthus

An English economist and demographer, known for his theory that population growth will outpace agricultural production, leading to widespread poverty.

Birth Rate

The number of live births per 1,000 people in a population over a given period, commonly calculated on an annual basis.

Industrial Countries

Nations characterized by a significant level of manufacturing activity, advanced technological infrastructure, and a high standard of living.