Examlex

Solved

COMPLETION QUESTIONS Integrated Marketing Communication

question 51

Essay

COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-____________ are particularly well suited to stimulating short-run demand for a service with excess capacity.


Definitions:

Related Questions