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COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-During the context of providing a service to a customer,the opportunity exists for ______________,which is the act of offering additional or complementary service-related options.
Legal Clauses
Sections of a legal document that specify particular conditions or requirements.
Prescription Medications
Drugs that are legally dispensed only with a medical prescription due to their potential side effects, interactions, or risk for misuse.
Paper Claims
Insurance claims that are submitted in a physical paper format as opposed to electronically.
Claims Tracker
A system or application that tracks the status of insurance claims throughout their lifecycle.
Q3: Find the number c that satisfies the
Q17: It is easy to predict and anticipate
Q23: In the services marketing mix framework,the three
Q25: _ minimizes customer problems.
Q27: Explain how customers themselves can undermine the
Q31: The key for any service organization is
Q34: _ and _ are scientifically developed surveys
Q42: The relationship between the Fahrenheit and Celsius
Q43: Find the maximum or minimum point(s)of the
Q50: The personnel aspect of services is very