COMPLETION QUESTIONS Integrated Marketing Communication

question 16

Essay

COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-Of the service marketing mix elements,______ is the principal method for communicating with customers.

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Definitions:

Efficiency

The ability to accomplish a job with a minimum expenditure of time and effort.

Resource Inputs

The materials, capital, energy, information, and human skills required to produce goods or services.

Measures For Efficiency

Metrics or standards used to evaluate how effectively and economically tasks or processes are performed.

Time

A continuous dimension in which events occur in an irreversible succession from the past, through the present, into the future, fundamental to all aspects of life and work.