COMPLETION QUESTIONS Integrated Marketing Communication

question 50

Essay

COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-During the context of providing a service to a customer,the opportunity exists for ______________,which is the act of offering additional or complementary service-related options.

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Definitions:

NYSE Euronext

A global financial markets operator and provider, known for its operation of multi-asset exchanges across several countries.

Prospectus

A formal legal document that provides details about an investment offering to the public, often detailing the assets, risks, and objectives of the offering.

SEC

The Securities and Exchange Commission, a U.S. government agency responsible for enforcing federal securities laws and regulating the securities industry.

Securities Act of 1934

A U.S. law enacted to regulate the secondary trading of securities (stocks, bonds, etc.), establishing rules and procedures to prevent fraud and manipulation.