Examlex
The variable costs of producing a service are much smaller proportionately to the total costs of the offering than is typical of packaged goods.
Motivated
Having a strong willingness or enthusiasm to do something, often driven by internal desires or external incentives.
Scarce
Something that is in short supply or limited availability in relation to the demand.
Framing
The way information is presented or an issue is positioned, which can influence perceptions, attitudes, and decisions.
Persuasion
The act of convincing others to adopt a certain belief or follow a particular course of action through argument, appeal, or rationale.
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