Service Marketers Who Use E-Servicescapes Need Not Be Concerned About

question 36

Multiple Choice

Service marketers who use e-servicescapes need not be concerned about developing their web pages

• A)to be functionally and aesthetically appealing.
• B)in a way that does not enhance its navigability and reliability.
• C)to make effective use of text and graphics.
• D)All of these are concerns in the development of web pages.
• E)None of these are concerns in the development of web pages.

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Definitions:

Spending Variance

The difference between the budgeted amount of expenditure and the actual amount spent.

Facility Expenses

Costs associated with maintaining and operating a physical location or building, such as rent, utilities, and maintenance.

Spending Variance

The difference between the actual amount spent and the budgeted amount for a specific period or category.

Travel Expenses

Costs associated with traveling for the purpose of conducting business-related activities, including transportation, lodging, and meals.