Service Marketers Who Use E-Servicescapes Need Not Be Concerned About

question 36

Multiple Choice

Service marketers who use e-servicescapes need not be concerned about developing their web pages

• A)to be functionally and aesthetically appealing.
• B)in a way that does not enhance its navigability and reliability.
• C)to make effective use of text and graphics.
• D)All of these are concerns in the development of web pages.
• E)None of these are concerns in the development of web pages.

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Definitions:

Price Volatility

The rate at which the price of a security increases or decreases for a given set of returns, representing the risk of price change.

Bond Swap

The process of selling one bond and purchasing another bond with different characteristics, often for tax optimization or to improve returns.

Active Portfolio Management

A strategy where portfolio managers make regular buy and sell decisions to try to outperform the market or a specific benchmark.

Asset-Liability Swap

A financial derivative contract used to manage exposure to changes in the value of assets or liabilities caused by fluctuations in interest rates, currency exchange rates, or other financial variables.