A Design and Communication Tool That Represents Both the Frontstage

question 18

Multiple Choice

A design and communication tool that represents both the frontstage enactment and its backstage support of a service performance is called a

• A)service script.
• B)service blueprint.
• C)supplementary service sequence.
• D)complex service offering.
• E)divergent service offering.

---

Definitions:

Venture

A business undertaking that involves risk, often utilized in the context of new or speculative enterprises.

Shareholder Return

The total earnings a shareholder receives from an investment, including dividends and capital gains.

Return On Assets

A financial ratio that measures how efficiently a company uses its assets to generate profit.

Nonoperating Investments

Investments made by a company that are not related to its primary business operations, often including stocks, bonds, or real estate.