50 15When Planning for a Successful Service Performance,service Marketers Need to to Understand

question 22

Multiple Choice

50 15.When planning for a successful service performance,service marketers need to understand that

• A)a service performance occurs at a single moment in time.
• B)a service performance is a single event.
• C)a service offering typically takes shape prior to its performance.
• D)the basic service of the organization is often supported by a host of supplementary service elements.
• E)All of these service characteristics need to be understood by service marketers when planning a successful service performance.

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Definitions:

President's Cabinet

comprises the heads of the executive departments of the government, who advise the President on various national issues.

Administrative Agencies

Government bodies responsible for the oversight, regulation, and implementation of specific statutory areas.

Social Problems

Issues within a society that affect individuals, communities, or the society at large adversely.

Anticipate Social Problems

The act of foreseeing and identifying potential societal issues before they occur to mitigate or avoid negative impacts.