Which,if Any,is NOT an Appropriate Guideline for the Effective Creation

question 11

Multiple Choice

Which,if any,is NOT an appropriate guideline for the effective creation and use of customer databases?

• A)Customer databases should contain categories of customers who differ in terms of their purchase behaviors.
• B)Customer databases should only include data that detail customer purchases over a specified time period.
• C)Customer databases should be easily accessible to the frontline service provider.
• D)Service marketers should be very sensitive to privacy issues as they create and use customer databases.
• E)All of these guidelines are appropriate for the effective creation and use of customer databases.

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Definitions:

Dormant Commerce Clause

A legal principle that restricts states from enacting legislation that discriminates against or excessively burdens interstate commerce.

Interstate Commerce

Commercial trade, business, movement of goods or money, or transportation from one state to another, regulated by the federal government according to powers given by the Constitution.

Burden

In legal contexts, refers to the obligation of a party to prove allegations in a court case, often referred to as the "burden of proof."

Intermediate Scrutiny

A standard of judicial review that requires laws to further an important government interest in a way that is substantially related to that interest, used primarily in equal protection and due process cases.