Planning Is One of the 3 Additional P's of the Services

question 15

True/False

Planning is one of the 3 additional P's of the services marketing mix.

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Definitions:

Sales Budget

An estimation of the revenue expected from sales activities over a certain period, used for financial planning and strategy.

Capital Expenditures Budget

A plan for the funds a company intends to spend on major physical assets, aimed at future benefits or investments.

Cash Budget

A financial plan that estimates cash inflows and outflows over a specific period, typically used to ensure that a company can meet its cash needs.

Factory Overhead Cost

This refers to the indirect manufacturing costs that are not directly tied to the production of a specific product, such as the cost of electricity for the manufacturing plant.