How Can Service Marketers Use Service Frameworks to Improve the Design

question 8

Essay

How can service marketers use service frameworks to improve the design and delivery of their services?

---

Definitions:

Cooperative Structure

A framework within an organization where members work together towards common goals, often with shared responsibilities and decision-making.

Cross-functional Team

A group of individuals with varying expertise and skills across different departments, working together towards a common goal.

Network Structures

Refers to the organized arrangement of interrelated elements or nodes in a network, enabling communication and interaction within a system or organization.

Lean and Streamlined

Approaches or systems that are designed to maximize efficiency by eliminating waste and unnecessary processes.