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COMPLETION QUESTIONS
Service Framework
Participants,Physical evidence,Process of service assembly
Service Encounter
Servuction
Backstage
Services Theater
Workers,Setting,Customers,Process
Services Marketing Mix
-The term _____________ was created to designate the service production system.
Q13: In order to win customers,excellent customer service
Q15: Compared to physical goods,services are the dominant
Q17: Dividend yield on ordinary shares is calculated
Q25: _ minimizes customer problems.
Q26: Of these businesses the one that is
Q28: Word-of-mouth communication is often perceived as not
Q32: Service organizations may employ several strategies to
Q33: Customers may be disappointed with a service
Q37: During a recent meeting of top management,the
Q52: _ can reach large audiences quickly and