COMPLETION QUESTIONS Service Framework

question 23

Essay

COMPLETION QUESTIONS
Service Framework
Participants,Physical evidence,Process of service assembly
Service Encounter
Servuction
Backstage
Services Theater
Workers,Setting,Customers,Process
Services Marketing Mix
-In the services marketing mix framework,the three new Ps are ___________,______________,and _____________.

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Definitions:

Defense Mechanisms

Unconscious psychological strategies employed to protect oneself from anxiety and to manage emotional conflict and internal or external stressors.

Anxiety

A mood of unease or nervousness, often due to something happening soon or because the consequence is unknown.

Freud

Sigmund Freud, recognized for his theories on the unconscious mind and the development of psychoanalytic therapy.

Fixation

In psychology, a persistent focus of the id’s pleasure-seeking energies at an earlier stage of psychosexual development.