Recently You Overheard a Fellow Services Marketing Student Comment,"Why Do

question 22

Essay

Recently you overheard a fellow services marketing student comment,"Why do I need to learn a foreign language? English is the business language of the world." What is your reaction to this comment?

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Definitions:

Market Development

A growth strategy where a business seeks to sell its existing products or services into new markets to attract additional customers.

Strategic Marketing Process

A systematic approach to identifying and evaluating marketing opportunities, developing marketing strategies, and creating marketing plans to achieve business objectives.

Management Changes

Alterations or transitions in the leadership or administrative structures within an organization.

Organizational Resources

Assets, capabilities, processes, information, and knowledge that an organization controls and uses to achieve its objectives.