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COMPLETION QUESTIONS
Culture
Outbound Service Export Strategy
Inbound Service Export Strategy
Teleservice Export Strategy
Foreign Direct Investment
Franchising
Joint Venture
Standardization
Adaptation
Language Audit
-______________ involves bringing customers from their country to a local destination.
Direct Investment
The ownership of overseas facilities.
Q7: The _ consists of personal selling,publicity/public relations,sales
Q8: Why is it so difficult to achieve
Q12: Services organizations operating in one country use
Q15: _ is a scale designed to measure
Q16: Is it possible for a customer to
Q19: The _ is an Internet service where
Q36: Describe the primary function(s)of promotion.
Q36: What are the benefits that a service
Q51: For many services,the customers are considered co-producers
Q51: An open rectangular box with volume <img