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COMPLETION QUESTIONS Integrated Marketing Communication

question 7

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COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-The ______________ consists of personal selling,publicity/public relations,sales promotions,and advertising.


Definitions:

Facial-Feedback Hypothesis

The theory that facial movements can influence emotional experiences.

Muscular Movements

The actions and activities produced by the contraction and relaxation of muscle groups in the body, allowing for motion, posture maintenance, and the manipulation of objects.

Corresponding Emotion

An emotional response that is directly related to, or caused by, a specific event, action, or thought.

Facial-Feedback Hypothesis

The theory that suggests the act of expressing a facial emotion can cause the emotional experience itself, such as smiling leading to feelings of happiness.

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