COMPLETION QUESTIONS Culture

question 47

Essay

COMPLETION QUESTIONS
Culture
Outbound Service Export Strategy
Inbound Service Export Strategy
Teleservice Export Strategy
Foreign Direct Investment
Franchising
Joint Venture
Standardization
Adaptation
Language Audit
-_______________ strategy for entering a global market is one in which a service organization in one country contracts with an organization in another (host)country to provide a service to a local market in the host country.

---

Definitions:

Decision-Making Heuristic

Cognitive shortcuts or rules of thumb that simplify decision-making processes, often used under conditions of uncertainty.

Consumer Decision-Making

The process by which consumers identify their needs, gather information, evaluate alternatives, and make purchases.

Country of Origin

The country where a product has been manufactured or produced, often influencing consumer perceptions and purchasing decisions.

Purchaser Choice

The decision made by consumers regarding which products or services to buy among available options.