Examlex
What is meant by service capacity,and why is it important for service marketers to understand the nature of service capacity?
Meta-data
Data that provides information about other data, describing elements such as content, format, structure, and management.
Brand Persona
A set of human-like characteristics attributed to a brand, designed to resonates with a targeted customer segment, enhancing brand identity and emotional connection.
Social Media Communications
Interactions that occur through social media platforms, involving the creation, sharing, and exchange of information and ideas in virtual communities and networks.
Voice and Tone
This refers to the specific style and sentiment used in communication by brands, ensuring consistency and reflecting their identity.
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