The Services Marketing Approach That an Organization Chooses Should Reflect

question 16

True/False

The services marketing approach that an organization chooses should reflect the market segment and the customer perception that the organization seeks for its service offering.

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Definitions:

Stress Reactions

The behavioural, psychological, and physiological consequences of stress.

Cognitive

Pertaining to the mental processes involved in perception, memory, judgment, and reasoning.

Physiological

pertains to the branch of biology that deals with the normal functions of living organisms and their parts.

Stress Episode

A specific period in which an individual experiences mental, emotional, or physical strain or tension due to external or internal demands or challenges.