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COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations Approach
Market Segmentation
Positioning,Share-of-Mind
Upside Down Organization
Sur/Petition
-A ____________ is the process of adjusting controllable marketing factors to cope with or exploit uncontrollable environmental forces.
Invigorating
Giving strength or energy to; revitalizing or energizing a person, group, or environment.
Tedious Projects
Projects that are often monotonous, repetitive, and perceived as dull or lengthy, requiring substantial time and effort.
Entrepreneurial Mindset
A way of thinking that enables individuals to overcome challenges, be decisive, and accept responsibility for outcomes.
Detrimental Effect
An adverse impact or negative consequence resulting from a particular action or event.
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