Environmental Scanning Is the Process of Carefully Monitoring the External

question 26

True/False

Environmental scanning is the process of carefully monitoring the external environment for changes that pose threats or opportunities to the service organization.

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Definitions:

Market Segmentation

The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

End-use Segmentation

A marketing strategy that involves dividing the market based on how consumers intend to use the product.

Interpersonal Determinants

Factors that influence social interaction and relationships, including communication skills, attitudes, and behavioral patterns.

Motivational Influences

Factors that drive an individual to act or behave in a certain way, often related to the fulfillment of needs, desires, or goals.