COMPLETION QUESTIONS Marketing Strategy

question 27

Essay

COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations Approach
Market Segmentation
Positioning,Share-of-Mind
Upside Down Organization
Sur/Petition
-_________________ is the process of carefully monitoring external and internal environments for changes that pose threats or opportunities to the service organization.

---

Definitions:

Retained Earnings

The portion of a company's profits that is held or retained for reinvestment in the business, rather than being paid out as dividends.

Common Stock

Equity securities that represent ownership in a corporation, providing voting rights and a share in the company's profits through dividends.

Treasury

Refers to the department within a government or organization that is responsible for managing the institution's revenue, spending, and debt.

IFRS

International Financial Reporting Standards (IFRS) are a set of accounting standards developed by the International Accounting Standards Board (IASB) that aim to bring consistency to accounting language, practices, and statements globally.