A Marketing Strategy That Represents a Hasty Response to Environmental

question 4

Multiple Choice

A marketing strategy that represents a hasty response to environmental changes is called a

• A)reactive strategy.
• B)proactive strategy.
• C)hyperactive strategy.
• D)defensive strategy.
• E)offensive strategy.

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Definitions:

Recency Effect

The tendency to remember the most recently presented information better than information presented earlier.

Primacy Effect

A cognitive bias that results in a person remembering information presented at the beginning of a list better than information in the middle or end.

Autobiographical Memory

A special form of episodic memory, consisting of a person’s recollections of their life experiences.

Episodic Memory

A type of long-term memory that involves recollection of specific events, situations, and experiences.