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COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations Approach
Market Segmentation
Positioning,Share-of-Mind
Upside Down Organization
Sur/Petition
-A ____________ is the process of adjusting controllable marketing factors to cope with or exploit uncontrollable environmental forces.
Police Discretion
The power or right vested in police officers to make judgments and take action in certain situations without having to make a formal arrest or apply legal sanctions.
Judicial Rule-Making
The process by which courts use judicial decisions to establish new legal principles or clarify existing law.
Legislative Regulation
Laws and rules established by governing bodies to control or guide the behavior of individuals, organizations, or systems.
Rhetorical Function
The purpose or effect of language or speech acts in communication, often in persuading or influencing an audience.
Q10: Customer compatibility management is critical to an
Q22: _ is an unobtrusive data-gathering method that
Q22: Customer expectations and perceptions of the service
Q24: Since demand cycles often make waiting time
Q27: A service organization's pricing strategy is not
Q40: Accounting standard AASB 1053 Application of Tiers
Q41: Which of the following measure(s)is (are)used in
Q46: In IAS 7/AASB 107, short-term, highly liquid
Q47: _ pricing objectives stress processing large numbers
Q49: Service organizations that use customer relationship management