COMPLETION QUESTIONS Marketing Strategy

question 27

Essay

COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations Approach
Market Segmentation
Positioning,Share-of-Mind
Upside Down Organization
Sur/Petition
-_________________ is the process of carefully monitoring external and internal environments for changes that pose threats or opportunities to the service organization.

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Definitions:

Intermediaries

Businesses or individuals that act as a link between the producer of goods and services and the consumer or buyer.

Digital Marketing Channels

Online platforms and mediums used by businesses to promote their products and services to consumers, including social media, email, search engines, and websites.

Organizational Buyers

These are entities such as businesses, governments, and institutions that purchase goods and services for use in their own operations, for resale, or for manufacturing other products.

Electronic Exchange

A digital marketplace where buyers and sellers trade goods, services, or securities via electronic systems.