COMPLETION QUESTIONS Marketing Strategy

question 17

Essay

COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations Approach
Market Segmentation
Positioning,Share-of-Mind
Upside Down Organization
Sur/Petition
-______________ is the division of a heterogeneous market into homogeneous segments.

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Definitions:

Predefined

Elements or configurations established in advance before use or implementation, often referring to settings, variables, or functions in software and hardware configurations.

Base Tag

A definition of the memory location at which a data element is stored.

Alias Tag

References a memory location that has been defined by another tag.

Consumed Tag

In industrial networking, a data element that a device uses (consumes) which is produced by another device on the network.