COMPLETION QUESTIONS Marketing Strategy

question 31

Essay

COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations Approach
Market Segmentation
Positioning,Share-of-Mind
Upside Down Organization
Sur/Petition
-Service organizations use the _______________ to create and deliver the core and supplemental products.

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Definitions:

Division's

Relates to a separate part of a larger organization, typically responsible for a specific operation or function.

Residual Income

Income that remains after all costs of capital have been deducted from net operating income, a measure of profitability.

Division

A distinct part of a larger company that operates semi-independently, typically focusing on a particular product line or market sector.

ROI Calculations

The process of determining the return on investment by dividing the net profit by the initial cost of the investment.