During a Meeting of Marketing Managers,two Different Positioning Approaches Were

question 11

Essay

During a meeting of marketing managers,two different positioning approaches were discussed.During this discussion,a debate arose over whether the two positioning approaches were mass marketing efforts or market segment efforts.The president of the service organization asked you to help resolve the debate by explaining the difference between a mass marketing approach and a market segmentation approach to positioning a service offering.What would you say?

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Definitions:

Phylum

A level of classification or taxonomic rank below Kingdom and above Class, used to group together organisms that share a common plan of basic structure.

Phylum

A level of classification or taxonomic rank below Kingdom and above Class, used to group organisms that share a basic body plan or significant characteristics.

Phylum

A rank in the biological classification system that is below kingdom and above class, used in the classification of organisms to group together related classes.

Phylum

A level of classification in the biological taxonomy that is one rank below kingdom and above class, grouping organisms based on general body plan.